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Research papers

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

The U.S. test marketing scene has been going through revolutionary changes since 1980 with the advent of electronic technology with high powered minicomputers. It is now possible to collect supermarket laser scanner sales data, TV viewing patterns,...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1988
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Citation

Lin, L. Y. (1988a, June 15). The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-u-s-test-marketing-scene-and-a-new-test-marketing-methodology-for-capturing-all-panelist-purchases


Research papers

Electronic Data Capture (EDC)

The purpose of this paper is to review the state-of-the-art in the use of hand-held computers for collecting research data. This may be done via interviewers or ‘tied’ panellists; both approaches will be described and summaries of benefits...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Peter Jackling
June 15, 1988
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Citation

Jackling, P. (1988a, June 15). Electronic Data Capture (EDC). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/electronic-data-capture-edc-


Research papers

Testing marketing action with scanning data

The constantly developing equipment of outlets in electronic check-outs offers new possibilities of responses to manufacturers' information needs. In fact, the installation of test zone like the SECODIP SCANNEL proves, at the same time, the dynamism...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Authors: Denis Bied-Charreton, Isabelle Le Roy
June 15, 1988
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Citation

Bied-Charreton and Le Roy (1988a, June 15). Testing marketing action with scanning data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/testing-marketing-action-with-scanning-data